Sponsors

 

As in any sport, financial resources are crucial to the survival Lawn Mower Racing. There are many driver/owner/builders in the United States Lawn Mower Racing Association (USLMRA) looking for a National or Regional Sponsors for the 2005/06 Season.

Individual Partnerships

For a small portion of your advertising budget, most are willing to put your name in LARGE LETTERS on the sides of their hood, on driving suit, banner(s) in the pits/at the tracks, and possibly on tow vehicles and trailers as they travel around the country during the season.  Mow-st are even willing to change mower color(s) and graphics to suit a sponsors needs.

Series/Event Partnerships

Mower racing is a great bargain, especially for the amount of media coverage we receive, pennies on the dollar compared to other series.  The MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) , has Partnerships available for the 2005,2006 Racing Series

The MNLMRA Race Series is sanctioned by the U.S. Lawn Mower Racing Association (USLMRA) and the MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) is providing a customized Partnership Program which will include:

  • Presenting Partnership status.
  • Partner name in all pre-race and race promotions, advertising and publicity generated by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA).
  • Local market promotions, in-store displays, open houses and special events executed by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA).
  • Press releases and media relations efforts conducted by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) .
  • Event signage at the race.
  • Naming rights to special events within Race Day, such as media and celebrity races.
  • Media Day at your location with USLMRA Racing Lawn Mower to announce Partnership with MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA).
  • Rights to use of the STA-BIL National Lawn Mower Racing Series, MINNESOTA LAWN MOWER RACING ASSOCIATION and USLMRA marks and logos worldwide as an advertising and promotional tool during the term of the agreement
  • Rights to use of the terms "STA-BIL National Lawn Mower Racing Series" and quote "Official Partner of The 2005 - 2006 Minnesota Lawn Mower Racing Series" as an advertising and promotional tool during the term of the agreement.

Program Overview

The MINNESOTA LAWN MOWER RACING ASSOCIATION Racing Series is on the “Cutting Edge” of American motorsports popularity. Local retailers, customers, dealers and distributors can benefit by partnering with MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) . to present this event.

  • Lawn mower racing is inherently newsworthy. The MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) will take a proactive approach to capitalize on media and exposure opportunities.
  • Proceeds from the MNLMRA Racing Series benefit charities. The Race Series events are usually part of a larger fairs or festivals.
  • The MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) would assist PARTNER to develop local market promotions to generate in-store traffic.

Media and Collateral Benefits

Publicity campaign coordinated by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) .

Partner logo will be included on all event-related print and broadcast materials produced by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) .

USLMRA (via its PR Firm) has successfully directed the media and public relations programs for the USLMRA for the past 14 years and will continue to do so in the upcoming season .

 

The STA-BIL National Lawn Mower Racing Series has received exposure in the following national media:

USA Today Washington Post

New York Times NBC Weekend Today Show

Brand Week Sports Illustrated

Men's Health Discovery Channel

Modern Maturity Fox News Channel

Paul Harvey Radio Disney Channel

Inside Edition Home Improvement

CNN Wall Street Journal

 

On-Site Exposure:

Partner will appear on all printed on-site promotional materials produced by MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) .

Hosting & Hospitality Package

PARTNER will receive up to ten (10) VIP credentials for each race and affiliated events including:

VIP gate passes for race day when available.

VIP parking passes when available.

VIP lunch on race day to consist of food and beverages.

 

SUMMARY AND TERMS

The alliance between the MINNESOTA LAWN MOWER RACING ASSOCIATION, AN OFFICIAL CHAPTER OF THE U.S. LAWN MOWER RACING ASSOCIATION (USLMRA) . and Partner will provide you with the ability to build a unique marketing program around the STA-BIL National Lawn Mower Racing Series with local participation opportunities, with proceeds to benefit the MINNESOTA LAWN MOWER RACING ASSOCIATION, an Official Chapter of the U.S. Lawn Mower Racing Association (USLMRA) in their ongoing efforts to fund local charitable and non-profit organizations

 

For Mow-er information on sponsoring our Race Series, Single events or individual racers, e-mail us at mownorth@yahoo.com

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Contact :Lee Vine - MNLMRA LCP - (612) 269 1127c - (651)-501 5820h - lvine2001@yahoo.com

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